About Us

P4P is the leader in providing contact center and video survey services for the relocation industry.

Our Foundation

P4P was founded in 2007 by veteran entrepreneurs Nick Paoliello and Jason Smith. After a decade working in internet marketing, we saw that there was an opportunity to provide the type of sales support services that are typically reserved for larger companies, to small to mid-size movers.

We named the company Pay-4-Performance Marketing, demonstrating from the very beginning our commitment to design our entire business around the success of our clients. As we have grown we have added more services, but that commitment to aligning ourselves with the success of our clients remains the foundation of our business.

Now, a decade later, P4P is proud to be the trusted partner of hundreds of full service moving companies, from major Van Lines to single office agencies. Profitable and debt-free, P4P is proud to be the premier partner for the moving industry.

Our Team

Being the sales front-end for over 1000 moving company locations, operating 16 hours per day, 7 days per week isn’t easy. One of the keys to our success is the incredible men and women who power the services P4P provides. Unlike high-cost, high-turnover call centers or offshore operations, P4P staffs a team of remote employees entirely in North America who enjoy the benefits of flexible working hours.

We currently have over 80 team members across North America. From stay-at-home moms and dads to military spouses, our team members find that working the late night or early morning shifts gives them the ability to live multi-faceted lives. With a turnover rate 60% lower than the industry average, we are proud to have a team who is passionate about our clients’ success.

Our Technology

From day one, our founder and CEO Nick Paoliello has been developing technology to increase the efficiency and efficacy of our team. Ten years out, we have a sophisticated software platform driving our entire business, and we have passed the savings and efficiency this platform has generated on to our clients.

We know that any technology investment we can make immediately benefits thousands of customers and makes hundreds of our clients more competitive and efficient, and we are more committed than ever to continuing to invest to maintain our industry leadership in this area.

Nick Paoliello
Co-Founder & CEO

Jason Smith and myself are the co-founders of P4P; we started the company in 2007 in order to help moving companies transition to changing customer needs.

Prior to my P4P adventure, I was first with a global logistics firm, where I was responsible for transitioning mainframe applications to the web; this was in the ’90s. From there I’d gone on to manage the technology for a moving lead generation start-up. This was my introduction to the moving industry, and from then on, I was hooked!
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Jason Smith

Jason was co-founder and founding CEO of P4P Marketing. He tragically passed away on June 18, 2017. He is survived by his wife Kathy, as well as their three children Monica, Carter, and Hannah.

Below is the original profile Jason wrote about himself:
“I was born and raised in St. Catharines, a city on the shores of Lake Ontario, about an hour south of Toronto. ”
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Crystal Johnson
Director of Call Center Operations

I am a native of Nova Scotia; I grew up in Guysborough and now live in Monastery.

I joined P4P in June 2013, and in May 2015 became the company’s Agent Success Coordinator. I am passionate about my job and about the company itself. As a member of the P4P family, I feel as if I am part of a special group of people working together to fuel the company’s growth and subsequent success.
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Debby Reid
Director Client Relations

I grew up in Prince Edward Island, on Canada’s east coast, and recently my husband and I moved back there; locals refer to Prince Edward Island as a “small island sandbar.”

I joined P4P after my previous employer of 15 years transferred operations from Canada to the US.

I take my role with P4P very seriously, and strive to make our system as flawless as possible. If I believe something needs to be improved, I won’t hesitate to voice my concerns to the company directors.
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Katrina Bailey
Account Executive

Prior to joining P4P as Account Executive, I spent 10 years with an internet marketing company specializing in lead generation.

I’m a member of the Ahwatukee Republican Women’s Club, and at one time, served as 3rd Vice President, Ways and Means. I’ve also done voluntary work for the Salvation Army as well as for other charities.
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Tammy Kuirinlahti

After working in a call center for almost 10 years, I decided to leave and take some time off. Four months later, I came across a Facebook ad that said: “work in your jammies”. Although I wasn’t actually looking for a job at that point, the ad was appropriate as I was then, spending a lot of time in my jammies! So I decided to give it a try.

It’s now 6 years later, and I love my job as much as I did when I started!
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